Mastrangelo, Leonardo Martin; Calderon-Monge, Esther; … - In: Contemporary Economics 10 (2016) 3, pp. 275-282
start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose … the franchise chains with which they wish to enter into business. Working within the framework of signaling theory, this … study's aim is to analyze the relationship between franchise choice and brand, price and participation in franchise fairs …