Xiao, Shufeng (Simon); Oh, Kum-Sik - In: Management Decision 59 (2019) 1, pp. 68-83
Purpose: Although extant research has provided vast knowledge on the determinants of new product development (NPD) success, prior work is generally bounded to the framework of developed economies. Thus, research dealing with NPD, specifically in the emerging-market context, is still in its...