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Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.; Gleason, Kimberly; Mullen, Michael - In: Marketing Intelligence & Planning 35 (2017) 4, pp. 560-576
spending. Further, pre-IPO marketing spending does not incrementally reduce underpricing or improve long-run performance when …-IPO marketing spending and IPO underpricing, few studies explore the impact of marketing spending on stock price performance beyond … investigating the effect of marketing expenditures on underpricing during extreme market conditions. Second, the authors are the …
Persistent link: https://www.econbiz.de/10014947200
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Aggressive marketing strategy following equity offerings and firm value : the role of relative strategic flexibility
Kurt, Didem; Hulland, John - In: Journal of marketing 77 (2013) 5, pp. 57-74
Persistent link: https://www.econbiz.de/10009793060
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Underpricing and long-term performance of IPOs : evidence from European intermediary oriented markets
Gandolfi, Gino; Regalli, Massimo; Soana, Maria-Gaia; … - In: Economics, management and financial markets 13 (2018) 3, pp. 11-36
Persistent link: https://www.econbiz.de/10012027277
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Moderating effects of founders' role on the influence of internationalization on IPO performance of listed companies in Thailand
Tharitsaya Kongkaew; Supa Tongkong; Sungworn Ngudgratoke - In: International Journal of Financial Studies : open … 9 (2021) 3, pp. 1-16
moderator variable where internationalization was a predictor variable and IPO underpricing, a proxy of IPO performance, was the … underpricing. A non-founder CEO had a moderating effect on the influence of internationalization on IPO underpricing, whereas a … founder CEO revealed no moderating effect. Specifically, internationalization had a negative effect on IPO underpricing once …
Persistent link: https://www.econbiz.de/10012607529
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New issues puzzle : experience from Karachi Stock Exchange
Malik, Henna; Yar, Malik Muhammad Shehr; Javid, Attiya … - 2017
Persistent link: https://www.econbiz.de/10011691669
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Post-issue promoter groups holding, signalling and IPO underprice: evidence from Indian IPOs
Sahoo, Seshadev; Rajib, Prabina - In: International journal of financial services management … 4 (2009/10) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10003970978
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Director experience and the performance of IPOs : evidence from Sweden
Thorsell, Anna; Isaksson, Anders - In: Australasian accounting business and finance journal : AABF 8 (2014) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10010520041
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Explaining the variance in underpricing among venture capital-backed IPOs : a comparison between private and corporate VC firms
Wang, Xiaodan Abby; Wan, William P. - In: Strategic entrepreneurship journal : SEJ 7 (2013) 4, pp. 331-342
Persistent link: https://www.econbiz.de/10010233197
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The role of internationalization on the IPO performance of service firms : examination of initial returns, long-run returns, and survivability
Ozdemir, Ozgur; Upneja, Arun - In: International business review : the official journal of … 25 (2016) 5, pp. 997-1009
Persistent link: https://www.econbiz.de/10011545052
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Issuer operating performance and IPO price formation
Willenborg, Michael; Wu, Biyu; Yang, Yanhua Sunny - In: Journal of accounting research 53 (2015) 5, pp. 1109-1149
Persistent link: https://www.econbiz.de/10011410721