Kuo, Pei-Jou; Zhang, Lu; Cranage, David A. - In: International Journal of Contemporary Hospitality Management 27 (2015) 6, pp. 1301-1319
Purpose – This research aims to investigate the impacts of misleading hotel website photos on consumers’ brand trust, emotional responses and negative word-of-mouth (WOM) intention. The magnitude of these impacts in different contexts was examined. Design/methodology/approach – This study...