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The commercialisation of sport
Slack, Trevor - 2004
of team sports / Bill Gerrard -- pt. 5. Sport sponsorship: "Money for nothing and your cheques for free?" : a critical … perspective on sport sponsorship / Trevor Slack and John Amis ; Spectator sport's strange bedfellows : the commercial sponsorship … ; Let the market decide : sport sponsorship and its implications for moral autonomy / Michael K. Mauws …
Persistent link: https://www.econbiz.de/10013523220
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The economics of football
Dobson, Stephen; Dobson, Stephen M.; Goddard, John A. - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008841841
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The Oxford handbook of sports economics
Kahane, Leo H. (contributor); Shmanske, Stephen (contributor) - 2012
Persistent link: https://www.econbiz.de/10009548422
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Internationalization of professional football clubs : studies in developed and emerging markets
Maderer, Daniel - 2015
Persistent link: https://www.econbiz.de/10011416175
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The economics of competitive sports
Rodríguez, Plácido (contributor) - 2015
Persistent link: https://www.econbiz.de/10010532171
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The economics of football
Dobson, Stephen; Dobson, Stephen M.; Goddard, John A. - 2001 - 1. publ.
Persistent link: https://www.econbiz.de/10001576807
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The economics of competitive sports
Rodríguez, Plácido (ed.); Kesenne, Stefan (ed.);  … - 2015
Competition is the very essence of professional sports, yet how do we measure it? Has the level of competition changed over time? Can organizers influence the degree of competition, for example, by changing rewards? How does the audience appreciate competition? The Economics of Competitive...
Persistent link: https://www.econbiz.de/10011851884
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Strategies in sports marketing : technologies and emerging trends
Santos, Manuel Alonso dos (contributor) - 2014
"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--
Persistent link: https://www.econbiz.de/10010363661
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So your team is out ... now what? : US soccer fans and the 2018 FIFA Men's World Cup
Winemiller, Sam; Love, Adam; Graham, Jeffrey A.; Kim, … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10015066533
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Routledge handbook of sports sponsorship : successful strategies
Ferrand, Alain; Torrigiani, Luiggino; Camps i Povill, Andreu - 2007 - 1. publ.
Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational … sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion …
Persistent link: https://www.econbiz.de/10003333057