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Consumer, brand, celebrity : w...
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Consumer behaviour
25
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25
Brand management
19
Luxury goods
18
Luxusgüter
18
Markenführung
18
Brand image
14
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Valette-Florence, Pierre
49
Kapferer, Jean-Noël
7
Merunka, Dwight
7
Ambroise, Laure
6
Barnier, Virginie de
6
Kahle, Lynn R.
4
Albert, Noël
3
Chandon, Jean-Louis
3
Laurent, Gilles
3
Prim-Allaz, Isabelle
3
Akrout, Houcine
2
Albert, Noel
2
Cova, Véronique
2
Ferrand, Alain
2
Kaswengi, Joseph
2
Kessous, Aurélie
2
Mourad, Siham
2
Pecot, Fabien
2
Pham, Mélanie
2
Teyssier, Christine
2
Valette-Florence, P.
2
Vigneron, Franck
2
Albert, Noe͏̈l
1
BECHEUR, Imène
1
Bayarassou, Oula
1
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1
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1
Brignier, Jean-Marie
1
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1
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1
Deville, Aude
1
Diallo, Mbaye Fall
1
Dib, Hayan
1
Didi Alaoui, Mohamed
1
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Journal of business research : JBR
21
The journal of brand management : an international journal
5
Post-Print / HAL
4
Journal of Product & Brand Management
3
Journal of business ethics : JOBE
2
The journal of product & brand management
2
Consumer brand relationships : meaning, measuring, managing
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
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1
European Business Review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business & Industrial Marketing
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Journal of Service Management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Luxury marketing : a challenge for theory and practice
1
Psychology & Marketing
1
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1
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ECONIS (ZBW)
45
Other ZBW resources
8
RePEc
4
USB Cologne (EcoSocSci)
1
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1
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
2
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
3
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
4
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain
;
Robinson, Leigh
;
Valette-Florence, Pierre
- In:
Journal of sport management : the official journal of …
24
(
2010
)
1
,
pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
Saved in:
5
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
6
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
7
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
8
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
9
Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de
;
Valette-Florence, Pierre
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 37-56)
.
2013
Persistent link: https://www.econbiz.de/10009667685
Saved in:
10
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
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