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Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study

Luna-Nevarez, Cuauhtemoc - In: Health marketing quarterly 38 (2021) 4, pp. 315-333

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Consumer attitudes toward social network advertising

Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19

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What products can benefit from African American advertising appeals? : the moderating role of product involvement

Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-55

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Transforming health care : empowering therapeutic communities through technology-enhanced narratives

Tian, Kelly; Sautter, Pookie; Fisher, Derek; Fischbach, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 237-260

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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce

Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194

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An application of virtual reality in education : can this technology enhance the quality of students' learning experience?

McGovern, Enda F.; Moreira, Gerardo; Luna-Nevarez, … - In: Journal of education for business 95 (2020) 7, pp. 490-496

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Utilizing mobile devices to enrich the learning style of students

McGovern, Enda F.; Luna-Nevarez, Cuauhtemoc; Baruca, Arne - In: Journal of education for business 92 (2017) 2, pp. 89-95

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Gender as a moderating element of customer satisfaction with electronic banking? An empirical study

Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The International Journal of Management Science and … (2012) 5-(Jul-Sep), pp. 1-34

The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...

Persistent link: https://www.econbiz.de/10010368690

Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach

Muralidharan, Sidharth; Rejón-Guardia, Francisco; Xue, Fei - In: Journal of international consumer marketing 28 (2016) 1, pp. 54-72

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Theactive senior tourist: the case of the Balearic Islands

Rejón-Guardia, Francisco; García-Sastre, María Antonia; … - In: Tourist behavior : an experiential perspective, (pp. 173-186). 2018

Persistent link: https://www.econbiz.de/10011856680