//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cause-brand community : toward...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
73,533
Consumer behaviour
73,094
Social Web
18,203
Social web
18,179
Brand management
14,254
Markenführung
14,250
Markenimage
9,796
Brand image
9,759
Beziehungsmarketing
9,582
Relationship marketing
9,576
Theorie
8,229
Theory
8,080
Online-Marketing
7,741
Internet marketing
7,702
Online-Handel
5,779
Online retailing
5,770
Brand
5,728
Markenartikel
5,715
Customer satisfaction
5,647
Kundenzufriedenheit
5,646
USA
5,642
United States
5,456
Electronic Commerce
4,463
Dienstleistungsqualität
4,419
Service quality
4,416
E-commerce
4,401
Einzelhandel
4,150
Retail trade
4,124
Werbewirkung
3,921
Advertising effects
3,903
Viral marketing
3,649
Virales Marketing
3,649
Experiment
3,461
Werbung
3,321
Advertising
3,301
Emotion
3,300
Marketingmanagement
3,267
Marketing management
3,258
Vertrauen
2,729
Confidence
2,719
more ...
less ...
Online availability
All
Undetermined
35,954
Free
23,242
Type of publication
All
Article
68,392
Book / Working Paper
29,419
Journal
122
Other
10
Type of publication (narrower categories)
All
Article in journal
61,141
Aufsatz in Zeitschrift
61,141
Graue Literatur
7,541
Non-commercial literature
7,541
Working Paper
7,018
Aufsatz im Buch
6,883
Book section
6,883
Arbeitspapier
6,515
Hochschulschrift
1,400
Collection of articles of several authors
1,346
Sammelwerk
1,346
Thesis
881
Aufsatzsammlung
877
Case study
709
Fallstudie
709
Conference paper
697
Konferenzbeitrag
697
Collection of articles written by one author
360
Sammlung
360
Konferenzschrift
302
Reprint
249
Lehrbuch
196
Textbook
171
Ratgeber
164
Guidebook
153
Amtsdruckschrift
144
Government document
144
Conference proceedings
140
Article
132
Bibliografie enthalten
85
Bibliography included
85
Dissertation u.a. Prüfungsschriften
65
Handbook
62
Handbuch
62
Systematic review
61
Übersichtsarbeit
61
Bibliografie
49
Glossar enthalten
46
Glossary included
46
Mehrbändiges Werk
32
more ...
less ...
Language
All
English
German
11,654
Undetermined
1,607
French
447
Polish
143
Spanish
120
Italian
97
Russian
49
Swedish
41
Danish
31
Portuguese
28
Norwegian
24
Dutch
22
Hungarian
17
Finnish
15
Lithuanian
15
Slovak
11
Romanian
10
Czech
8
Croatian
6
Serbian
6
Slovenian
4
Bulgarian
3
Indonesian
3
Arabic
2
Bosnian
2
Multiple languages
2
Chinese
2
Valencian
1
Kazakh
1
Korean
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Belk, Russell W.
118
Han, Heesup
116
Mattila, Anna S.
99
Phau, Ian
92
Grunert, Klaus G.
90
Melewar, T. C.
88
Dwivedi, Yogesh Kumar
85
Lusk, Jayson L.
84
Sheth, Jagdish N.
81
Loureiro, Sandra Maria Correia
80
Usman, Osly
79
Grewal, Dhruv
73
Septianto, Felix
72
Bagozzi, Richard P.
71
Keller, Kevin Lane
71
Khare, Arpita
70
Paul, Justin
70
Verhoef, Peter C.
70
Foxall, Gordon R.
69
Wansink, Brian
68
Agarwal, Sumit
67
Nayga, Rodolfo M.
66
Rajagopal
66
Pelsmacker, Patrick de
65
Stavins, Joanna
65
Bang, Nguyen
64
Ko, Eunju
63
Chintagunta, Pradeep K.
62
Jang, Soocheong
60
Pitt, Leyland F.
60
Laroche, Michel
59
Vrontis, Demetris
59
Janssen, Maarten C. W.
56
Sharma, Piyush
55
Bruwer, Johan
54
Romaniuk, Jenni
54
Krishna, Aradhna
53
Thaichon, Park
53
Warlop, Luk
53
De Chernatony, Leslie
52
more ...
less ...
Institution
All
National Bureau of Economic Research
576
IGI Global
145
OECD
51
Springer Fachmedien Wiesbaden
44
American Marketing Association
41
Information Resources Management Association
35
International Energy Agency
31
Edward Elgar Publishing
25
Springer International Publishing
16
Universität Mannheim
15
eSocialSciences
15
INSEAD
14
London School of Economics and Political Science
13
RWTH Aachen
13
Friedrich-Schiller-Universität Jena
12
World Bank
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
Verlag Dr. Kovač
11
World Bank Group
11
HAL
10
Organisation for Economic Co-operation and Development
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Christian-Albrechts-Universität zu Kiel
9
Erasmus Research Institute of Management
9
European University Institute / Department of Economics
9
NetLibrary, Inc
9
Books on Demand GmbH <Norderstedt>
8
International Telecommunications Society
8
Robert Schuman Centre for Advanced Studies
8
Axel-Springer-Verlag
7
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
7
Center for Economic Research <Tilburg>
7
Technische Universität Dresden
7
Weltwirtschaftsforum
7
Peter Lang GmbH
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Eric Cuvillier <Firma>
5
European Society for Opinion and Marketing Research
5
Europäische Kommission
5
more ...
less ...
Published in...
All
Journal of business research : JBR
2,437
Journal of retailing and consumer services
2,021
International journal of hospitality management
815
International journal of consumer studies
778
Psychology & marketing
748
The journal of brand management : an international journal
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
573
The journal of product & brand management
509
Working paper / National Bureau of Economic Research, Inc.
492
Tourism management : research, policies, practice
456
Technological forecasting & social change : an international journal
449
Asia Pacific journal of marketing and logistics
434
NBER Working Paper
426
Journal of travel and tourism marketing
423
European journal of marketing : EJM
420
Journal of marketing management : MM
408
Management science : journal of the Institute for Operations Research and the Management Sciences
405
Journal of marketing research : JMR
395
Journal of marketing communications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Cogent business & management
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Journal of marketing
345
Journal of international consumer marketing
334
Journal of retailing
333
Journal of fashion marketing and management
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Marketing letters : a journal of research in marketing
323
Journal of consumer behaviour : an international research review
316
Journal of the Academy of Marketing Science
316
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of business ethics : JOBE
312
Marketing intelligence & planning
309
The journal of consumer marketing
308
The international review of retail, distribution and consumer research
301
Industrial marketing management : the international journal for industrial and high-tech firms
295
The journal of services marketing
294
more ...
less ...
Source
All
ECONIS (ZBW)
96,295
EconStor
672
USB Cologne (EcoSocSci)
666
RePEc
124
BASE
88
OLC EcoSci
44
Other ZBW resources
30
USB Cologne (business full texts)
20
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
97,943
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the impact of brand
community
identification on Facebook : firm-directed and self-directed drivers
Demiray, Melek
;
Burnaz, Sebnem
- In:
Journal of business research : JBR
96
(
2019
),
pp. 115-124
Persistent link: https://www.econbiz.de/10011980723
Saved in:
2
Community
members' perception of brand
community
character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
3
Brand
community
coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
4
Investigating brand
community
engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
5
Effects of relative size and homogeneity of sports fan
community
on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Don't exclude me : being excluded in a brand
community
owned by other users leads consumers to avoid the brand
Schiessl, Djonata
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
Saved in:
7
Brand
community
integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
8
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
9
Community
based brand equity as brand culture : advancing brand equity conceptualization for a connected world
Purani, Keyoor
;
Jeesha, Krishnan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10013401680
Saved in:
10
Brand
community
formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->