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Customer orientation as a mult...
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Smirnova, Maria
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Frösén, Johanna
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Industrial marketing management : the international journal for industrial and high-tech firms
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Der Markt : international journal of marketing
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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E. B. Samuylova, D. V. Muravskii, M. M. Smirnova, O. N. Alkanova. The role of brand characteristics in brand alliance engagement with different types of partners: an exploratory study # 8 (E)–2012, Graduate School of Management, St. Petersburg State University: SPb, 2012
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Emerging markets and the future of the BRIC nations
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European journal of marketing
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Global Knowledge, Memory and Communication
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International journal of advertising : the review of marketing communications
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International journal of innovation management
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
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Research handbook of marketing in emerging economies
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
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Customer orientation in emerging markets : concepts and empirical tests
Rozhkov, Alexander G.
;
Smirnova, Maria
;
Rebiazina, Vera A.
- In:
Emerging markets and the future of the BRIC nations
,
(pp. 170-189)
.
2015
Persistent link: https://www.econbiz.de/10011391641
Saved in:
2
When does innovation collaboration pay off? : the role of relational learning and the timing of collaboration
Smirnova, Maria
;
Rebiazina, Vera A.
;
Khomich, Svetlana G.
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 126-137
Persistent link: https://www.econbiz.de/10011942279
Saved in:
3
Managing business and social network relationships in Russia : the role of relational capabilities, institutional support and dysfunctional competition
Smirnova, Maria
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 340-354
Persistent link: https://www.econbiz.de/10012290737
Saved in:
4
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
5
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Saved in:
6
The status of purchasing and supply management in Finland and Russia
Lintukangas, Katrina
;
Smirnova, Maria
;
Jumpponen, Jari
; …
- In:
Journal of purchasing and supply management
16
(
2010
)
3
,
pp. 185-194
Persistent link: https://www.econbiz.de/10008656623
Saved in:
7
Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan
;
Mai, Robert
;
Smirnova, Maria
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10008989384
Saved in:
8
Assessing relationship quality in four business-to-business markets
Ashnai, Bahar
;
Smirnova, Maria
;
Kouchtch, Sergei
;
Yu, …
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10009526388
Saved in:
9
Uncovering driving forces for better product innovation : have Russian firms learned to balance the focus on internal and external partners?
Smirnova, Maria
;
Podmetina, Daria
;
Volchek, Daria
; …
- In:
Adoption of innovation : balancing internal and …
,
(pp. 197-221)
.
2015
Persistent link: https://www.econbiz.de/10011302472
Saved in:
10
Transforming industry landscape in response to the transition of the economy : the case of the Russian bakery industry : slučaj pekarske industrije u Rusiji
Smirnova, Maria
;
Rebiazina, Vera
;
Moreva, Irina
- In:
Market : review for marketing theory and practice
26
(
2014
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10010486442
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