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Characteristics and forms of trade shows
Kirchgeorg, Manfred - In: Trade show management : planning, implementing and …, (pp. 33-55). 2005
Persistent link: https://www.econbiz.de/10003142379
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Strategic trade show marketing
Kirchgeorg, Manfred; Klante, Oliver - In: Trade show management : planning, implementing and …, (pp. 313-337). 2005
Persistent link: https://www.econbiz.de/10003142781
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The future of trade shows : insights from a scenario analysis
Kirchgeorg, Manfred; Jung, Kathrin; Klante, Oliver - In: The journal of business & industrial marketing 25 (2010) 4, pp. 301-312
Persistent link: https://www.econbiz.de/10003976066
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Objectives for successfully participating in trade shows
Kirchgeorg, Manfred; Springer, Christiane; Kästner, Evelyn - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
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Impacts from climate change on organizations : a conceptual foundation
Winn, Monika I.; Kirchgeorg, Manfred; Griffiths, Andrew; … - In: Business strategy and the environment 20 (2011) 3, pp. 157-173
Persistent link: https://www.econbiz.de/10008986851
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Goal relations at trade shows : a B-to-B versus B-to-C comparison
Kästner, Evelyn; Springer, Christiane; Kirchgeorg, Manfred - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 2, pp. 22-27
Persistent link: https://www.econbiz.de/10008987080
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Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers' sustainability
Balderjahn, Ingo; Buerke, Anja; Kirchgeorg, Manfred; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 181-192
Persistent link: https://www.econbiz.de/10010233423
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Managing advisory councils for trade show company success
Kirchgeorg, Manfred; Klante, Oliver - In: Trade show management : planning, implementing and …, (pp. 401-415). 2005
Persistent link: https://www.econbiz.de/10003142800
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
Kirchgeorg, Manfred (ed.) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003000909
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Messen als Dialogmarketing-Medium der Zukunft? : Publikumsmessen auf dem Weg zur Live-Communication 4.0
Kirchgeorg, Manfred; Manß, Rico; Stehr, Melanie - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 1, pp. 24-31
Persistent link: https://www.econbiz.de/10013165911