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Automated inference of product attributes and their importance from user-generated content : can we replace traditional market research?
Roelen-Blasberg, Tobias; Habel, Johannes; Klarmann, Martin - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 164-188
Persistent link: https://www.econbiz.de/10014281919
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Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
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Cooperation between marketing and sales : a neglected interface
Homburg, Christian; Jensen, Ove; Klarmann, Martin - 2007
Persistent link: https://www.econbiz.de/10003516870
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Using multi-informant designs to address key informant and common method bias
Homburg, Christian; Klarmann, Martin; Totzek, Dirk - In: Quantitative marketing and marketing management : …, (pp. 81-102). 2012
Persistent link: https://www.econbiz.de/10009621126
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Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian; Allmann, Jan; Klarmann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
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When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian; Müller, Michael; Klarmann, Martin - 2010
Persistent link: https://www.econbiz.de/10008933750
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When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian; Müller, Michael; Klarmann, Martin - In: Journal of marketing 75 (2011) 2, pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
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When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian; Müller, Michael; Klarmann, Martin - 2010
Persistent link: https://www.econbiz.de/10008937919
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When does brand awareness in business markets really pay off?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - 2010
Persistent link: https://www.econbiz.de/10008938931
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What drives key informant accuracy?
Homburg, Christian; Klarmann, Martin; Reimann, Martin; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10009580796