Narrow search
Showing 1 - 10 of 46
Cover Image
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
Cover Image
Stakeholder engagement in green place branding : A focus on user-generated content
Acuti, Diletta; Grazzini, Laura; Mazzoli, Valentina; … - In: Corporate Social Responsibility and Environmental Management 26 (2018) 2, pp. 492-501
Persistent link: https://www.econbiz.de/10012081763
Cover Image
QR code and the wine sector: what contents? : an exploratory research study on the wine industry
Acuti, Diletta; Magherini, Lorenzo; Mazzoli, Valentina; … - In: Business models and ICT technologies for the fashion …, (pp. 293-304). 2017
Persistent link: https://www.econbiz.de/10011629873
Cover Image
Luxury SMEs networks
Aiello, Gaetano; Donvito, Raffaele; Ranfagni, Silvia; … - In: Luxury marketing : a challenge for theory and practice, (pp. 319-339). 2013
Persistent link: https://www.econbiz.de/10009667669
Cover Image
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Cover Image
Standing for politics : what consequences for brands?
Grazzini, Laura; Acuti, Diletta; Mazzoli, Valentina; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10012237292
Cover Image
Should I stay or should I go? : the effect of allied brands negative publicity on brand managers' decision-making
Grazzini, Laura; Mazzoli, Valentina; Zarantonello, Lia - In: Industrial marketing management : the international … 113 (2023), pp. 300-311
Persistent link: https://www.econbiz.de/10014433602
Cover Image
The effects of QR delivered content on perceived product value
Acuti, Diletta; Vocino, Andrea; Mazzoli, Valentina; … - In: Journal of strategic marketing 30 (2022) 5, pp. 510-532
Persistent link: https://www.econbiz.de/10013370893
Cover Image
Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Cover Image
I, chatbot! : the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions
Pizzi, Gabriele; Vannucci, Virginia; Mazzoli, Valentina; … - In: Psychology & marketing 40 (2023) 7, pp. 1372-1387
Persistent link: https://www.econbiz.de/10014291927