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Werbewirkung
6,988
Advertising effects
6,945
Advertising
3,683
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3,666
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3,458
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3,448
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2,059
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2,057
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1,035
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695
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691
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680
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340
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334
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331
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293
Viral marketing
254
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246
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241
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Pelsmacker, Patrick de
60
Dens, Nathalie
33
Eisend, Martin
32
Gierl, Heribert
29
Septianto, Felix
27
Wilbur, Kenneth C.
27
Bellman, Steven
26
Reijmersdal, Eva A. van
26
Diehl, Sandra
23
Taylor, Charles Raymond
23
Kaiser, Harry M.
22
Nilssen, Tore
21
Terlutter, Ralf
21
Pauwels, Koen
20
Sørgard, Lars
20
Varan, Duane
20
Yoon, Hye Jin
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Kind, Hans Jarle
18
Yoon, Sukki
18
Mueller, Barbara
17
Romaniuk, Jenni
17
Chan, Kara
16
Geuens, Maggie
16
Matthes, Jörg
16
Muehling, Darrel D.
16
Phau, Ian
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Kennedy, Rachel
15
Rozendaal, Esther
15
Boerman, Sophie C.
14
Franses, Philip Hans
14
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National Bureau of Economic Research
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Advertising Research Foundation
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Universitetet i Oslo / Økonomisk institutt
3
Books on Demand GmbH <Norderstedt>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bureau of Economic and Business Research <Champaign, Ill.>
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Chambre de commerce et d'industrie de Paris
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1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
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1
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1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
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Journal of advertising research
306
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
219
Journal of business research : JBR
210
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
195
Journal of promotion management : JPM
124
Psychology & marketing
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
International journal of internet marketing and advertising : IJIMA
70
European journal of marketing : EJM
69
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
63
Journal of current issues and research in advertising : JCIRA
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Health marketing quarterly
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Young consumers : insight and ideas for responsible marketers
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Marketing intelligence & planning
39
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Asia Pacific journal of marketing and logistics
36
International journal of hospitality management
35
Journal of marketing
35
Journal of global marketing
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of consumer marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of the Academy of Marketing Science
31
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of advertising
28
Journal of marketing management : MM
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
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ECONIS (ZBW)
7,295
USB Cologne (EcoSocSci)
28
EconStor
25
Other ZBW resources
8
OLC EcoSci
5
BASE
1
ArchiDok
1
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1
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
2
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.
;
Abou Seido, Noor O.
;
Al Zain, …
- In:
Middle East journal of management : MEJM
2
(
2015
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
Saved in:
5
Perception of television advertising from China's young generation
Li, Lijie
;
Scaringella, Laurent
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
Saved in:
6
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
7
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
8
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
9
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
10
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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