The Population explosion has led to excessive consumption and exploitation of natural resources resulting in degradation of the biophysical environment. Many agitations have gained momentum in various parts of the world to protect it from environmental degradation. Many governments have banned...

Purpose Despite the importance of incorporating social media with customer relationship management (CRM), the implementation of social CRM is still in its initial stages for a majority of green brands. The purpose of this paper is to examine whether consumers’ perception-based factors of the...