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“I thought they’d do more” : conflicting expectations of crowdfunding communication

Levenshus, Abbey B.; Lemon, Laura L.; Childers, Courtney; … - In: Journal of Communication Management 23 (2019) 2, pp. 123-141

Purpose: The purpose of this paper is to explore the comprehensive, ongoing role of communication in an enterprise crowdfunding context, which has been largely overlooked. Design/methodology/approach: A large public higher education institution in the Southeastern USA was chosen as the case...

Persistent link: https://www.econbiz.de/10012073737

# Sponsored # Ad: agency perspective on influencer marketing campaigns

Childers, Courntey Carpenter; Lemon, Laura L.; Hoy, … - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 258-274

Persistent link: https://www.econbiz.de/10012243132

The evolution of self-regulation in food advertising : an analysis of CARU cases from 2000 - 2010

Hoy, Mariea Grubbs; Childers, Courntey Carpenter; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 257-290

Persistent link: https://www.econbiz.de/10009557908

Insights into university freshman weight issues and how they make decisions about eating

Childers, Courntey Carpenter; Haley, Eric; Jahns, Lisa - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 306-328

Persistent link: https://www.econbiz.de/10009531759

Partnering with parents : suggestions for food marketers and retailers in the ongoing childhood obesity debate

Childers, Courntey Carpenter; Hoy, Mariea Grubbs - In: Journal of food products marketing 18 (2012) 2, pp. 109-125

Persistent link: https://www.econbiz.de/10009532560

How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising

Reichert, Tom; Childers, Courntey Carpenter; Reid, … - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10009671507

Do digital natives recognize digital influence? : generational differences and understanding of social media influencers

Childers, Courntey Carpenter; Boatwright, Brandon - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 425-442

Persistent link: https://www.econbiz.de/10012695171

Achieving strategic digital integration : views from experienced New York City advertising agency professionals

Childers, Courntey Carpenter; Haley, Eric John; … - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 244-265

Persistent link: https://www.econbiz.de/10012243071

Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos

Evans, Nathaniel J.; Hoy, Mariea Grubbs; Childers, … - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 326-346

Persistent link: https://www.econbiz.de/10012004047

Bayesian estimation of dynamic panel data gravity model

Cho, Moonhee; Zheng, Xiaoyong - In: Econometric reviews 40 (2021) 7, pp. 607-634

Persistent link: https://www.econbiz.de/10012624526