Farid, Dania Shakaib; Ali, Mazhar - 2018
, Extraversion, Agreeableness and Neuroticism-also known as the OCEAN Model. It is an explanatory research study involving 400 people … of diverse backgrounds and wide age brackets. Results indicated significant effects of Openness, Extraversion …, Conscientiousness and Neuroticism and insignificant effect of Agreeableness on Impulse Buying Behavior. This study has valuable …