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Modeling multichannel advertising attribution across competitors

Li, Yiyi; Xie, Ying; Zheng, Zhiqiang - In: Management information systems : mis quarterly 43 (2019) 1, pp. 263-286

Persistent link: https://www.econbiz.de/10012000159

Inflation persistence in the UK 1993-2019 : from months to years

Dixon, Huw; Li, Yiyi; Meenagh, David; Tian, Maoshan - 2024

In this paper we model monthly UK inflation and find that there is some small but significant autocorrelation, particularly at 12 months. We find that this autocorrelation in monthly inflation leads to significant persistence in the headline annual inflation figure. A one-off shock to monthly...

Persistent link: https://www.econbiz.de/10014491765

Coordinated control of distribution supply chains in the presence of fuzzy customer demand

Petrovic, Dobrila; Xie, Ying; Burnham, Keith; … - In: European journal of operational research : EJOR 185 (2008) 1, pp. 146-158

Persistent link: https://www.econbiz.de/10003768743

Essays on promotion mix management : an application to prescription pharmaceutical industry

Xie, Ying - 2004

Persistent link: https://www.econbiz.de/10003778074

The role of targeted communication and contagion in product adoption

Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 961-976

Persistent link: https://www.econbiz.de/10003791496

A critical evaluation of Enterprise Resource Planning (ERP) software sourcing and provision using theoretical constructs

Xie, Ying; Hickman, Stephen; Zhou, Li - In: International journal of integrated supply management : … 3 (2007) 4, pp. 327-344

Persistent link: https://www.econbiz.de/10003470389

Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising

Lee-Wingate, Sooyeon Nikki; Xie, Ying - In: International journal of pharmaceutical and healthcare … 4 (2010) 3, pp. 232-246

Persistent link: https://www.econbiz.de/10008667685

Pricing, frills, and customer ratings

Kuksov, Dmitri; Xie, Ying - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 925-943

Persistent link: https://www.econbiz.de/10008736164

Hedging your bets and assessing the outcome

Grant, Susan Jung; Xie, Ying - In: Journal of marketing research : JMR 44 (2007) 3, pp. 516-524

Persistent link: https://www.econbiz.de/10003547968

Greening community pharmaceutical supply chain in UK : a cross boundary approach

Xie, Ying; Breen, Liz - In: Supply chain management : an international journal 17 (2012) 1, pp. 40-53

Persistent link: https://www.econbiz.de/10009510269