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Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry

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Perspectives on the potential for social media to improve communication in small business-bank relationships

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Social Media, Bank Relationships and Firm Value

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) positively influence firm value, whereas bank relationships affect firm value differently: the high number of banks a firm … borrows from reducing value, whereas the high bank debt a firm using creates value. The impacts of YouTube and Twitter on firm …

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The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances

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Impact of social media on corporate reputation of banks in India : a customers' perspective

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Social media development paths in banks

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Social media banking usage from banks' perspective

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Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts

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