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Marken als politische Akteure
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Markenführung
14,479
Brand management
14,478
Konsumentenverhalten
7,665
Consumer behaviour
7,657
Markenimage
6,692
Brand image
6,655
Markenartikel
5,005
Brand
4,937
Marketing
3,092
Beziehungsmarketing
2,678
Relationship marketing
2,677
Social Web
1,829
Social web
1,829
Marketingmanagement
1,826
Internet marketing
1,790
Online-Marketing
1,766
Marketing management
1,595
Werbung
1,129
Werbewirkung
1,082
Advertising effects
1,063
USA
900
Advertising
895
Internationales Marketing
852
Luxury goods
850
Luxusgüter
850
Electronic Commerce
796
United States
789
Einzelhandel
760
Markenpolitik
723
Retail trade
718
International marketing
681
Verbraucherverhalten
675
Kundenzufriedenheit
670
Customer satisfaction
665
Brand loyalty
649
Theorie
631
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620
Markentreue
573
Corporate reputation
553
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553
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Kotler, Philip
121
Keller, Kevin Lane
76
Melewar, T. C.
75
De Chernatony, Leslie
49
Balmer, John M. T.
48
Aaker, David A.
44
Sheth, Jagdish N.
43
Bang, Nguyen
41
Kumar, V.
40
Loureiro, Sandra Maria Correia
38
Foroudi, Pantea
36
Merrilees, Bill
36
Phau, Ian
36
Ind, Nicholas
35
MacInnis, Deborah J.
33
Solomon, Michael R.
33
Fournier, Susan
32
Uggla, Henrik
32
Malhotra, Naresh K.
30
McDonald, Malcolm
30
Bruhn, Manfred
29
Christodoulides, George
29
Baumgarth, Carsten
28
Gupta, Suraksha
28
Homburg, Christian
28
Romaniuk, Jenni
28
Armstrong, Gary
27
Guzman, Francisco
27
Ko, Eunju
27
Blythe, Jim
26
Burmann, Christoph
26
Kitchen, Philip J.
26
Pelsmacker, Patrick de
26
Veloutsou, Cleopatra
26
Vrontis, Demetris
26
Diamantopoulos, Adamantios
25
Hair, Joseph F.
25
Han, Heesup
25
Schroeder, Jonathan E.
25
Woodside, Arch G.
25
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Springer Fachmedien Wiesbaden
40
RWTH Aachen
23
Springer International Publishing
21
Edward Elgar Publishing
20
American Marketing Association
19
National Bureau of Economic Research
16
OECD
15
Verlag Dr. Kovač
15
Information Resources Management Association
13
IGI Global
12
NetLibrary, Inc
11
European Society for Opinion and Marketing Research
10
Organisation for Economic Co-operation and Development
7
Chartered Institute of Marketing <London>
6
De Gruyter Oldenbourg
6
Harvard Graduate School of Business Administration
6
IMP Group
5
Technische Universität Dresden
5
Books on Demand GmbH <Norderstedt>
4
European Marketing Academy
4
Great Britain / Office of Gas and Electricity Markets
4
International Federation for Information Processing
4
AMACOM
3
Academy of Marketing Science
3
Bundesverband Materialwirtschaft, Einkauf und Logistik
3
Chartered Institute of Marketing
3
College of Commerce <Chicago, Ill.>
3
European Association for Industrial Marketing Research
3
European Communication Council
3
Friedrich-Schiller-Universität Jena
3
Institute of Leadership and Management <London>
3
Institute of Practitioners in Advertising <London>
3
Karlsruher Institut für Technologie
3
Logos Verlag Berlin
3
Million Dollar Round Table Center for Productivity <Park Ridge, Ill.>
3
Palgrave Macmillan <Firma>
3
UNCTAD
3
Walter de Gruyter GmbH & Co. KG
3
Arbeitsgemeinschaft für Marketing
2
Chambre de commerce et d'industrie de Paris
2
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Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
238
Industrial marketing management : the international journal for industrial and high-tech firms
127
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of marketing management : MM
101
Springer eBook Collection
94
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
International journal of internet marketing and advertising : IJIMA
79
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
68
Journal of international consumer marketing
67
Journal of fashion marketing and management
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Springer eBook Collection / Business and Management
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
54
Journal of travel and tourism marketing
54
International journal of contemporary hospitality management
53
Business horizons
52
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Source
All
ECONIS (ZBW)
17,394
USB Cologne (EcoSocSci)
6,050
OLC EcoSci
11
USB Cologne (business full texts)
5
EconStor
4
BASE
1
ArchiDok
1
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Showing
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date (oldest first)
1
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
2
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
3
The world's greatest brands
Kochan, Nick
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000601993
Saved in:
4
Trademarks, brands, and competitiveness
Lopes, Teresa da Silva
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10003772677
Saved in:
5
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10003307857
Saved in:
6
Marketing-mix strategies - product strategy and promotion strategy
Cadogan, John W.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835726
Saved in:
7
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
8
Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions
Malär, Lucia
-
2009
Persistent link: https://www.econbiz.de/10003796765
Saved in:
9
Kulturbranding
Höhne, Steffen
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003820052
Saved in:
10
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
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