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The effect of glucose consumption on customers' price fairness perception
Linzmajer, Marc; Hubert, Anita Mirja; Eberhardt, Tim; … - In: Neuroeconomics, (pp. 7-49). 2014
Persistent link: https://www.econbiz.de/10010360420
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Acceptance of smartphone-based mobile shopping : mobile benefits, customer characteristics, perceived risks, and the impact of application context
Hubert, Marco; Blut, Markus; Brock, Christian; … - In: Psychology & marketing 34 (2017) 2, pp. 175-194
Persistent link: https://www.econbiz.de/10011638741
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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings
Hubert, Marco; Hubert, Mirja; Linzmajer, Marc; Riedl, René - In: European Journal of Marketing 52 (2018) 1/2, pp. 118-146
Purpose: The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring and trust-reducing elements by measuring the brain activity of consumers. Shoppers with high degrees of...
Persistent link: https://www.econbiz.de/10012068007
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Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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Neural correlates of impulsive buying tendencies during perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Florack, Arnd; … - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010198520
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It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc; Hubert, Anita Mirja; Hubert, Marco - In: Journal of economic psychology : research in economic … 86 (2021), pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
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Exploring the individual : an empirical investigation of interrelationships between dimensions of absorptive capacity
Prexl, Katja-Maria; Hubert, Marco; Hubert, Mirja; … - In: International journal of innovation management 24 (2020) 5, pp. 2050077-1-2050077-29
Persistent link: https://www.econbiz.de/10012271461
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Exploring the individual : an empirical investigation of interrelationships between dimensions of absorptive capacity
Prexl, Katja-Maria; Hubert, Marco; Hubert, Anita Mirja; … - In: Managing knowledge, absorptive capacity and innovation, (pp. 335-363). 2021
Persistent link: https://www.econbiz.de/10012596576
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Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Mirja; Sommer, Jens; Kenning, Peter - In: Marketing Review St. Gallen : die neue … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10009853993