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This paper examines the effect of the Internet on markets in which match-quality is important, including an analysis of … context of the used book market, exploiting both cross-sectional differences across books and time-series differences in the … wake of Amazon's acquisition and incorporation of a large used book marketplace. The paper develops a framework for …
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research is to determine whether a good-looking, interesting, and attractive book shelf used as a background on online … intellectual image, becomes a valid buying motive for books. This result has important implications for the future book sales … strategy and highlights the major role played by the aspect of book covers in sustainable future sales. Attention is also …
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improvement in a book's reviews leads to an increase in relative sales at that site, and 3) the impact of 1-star reviews is … greater than the impact of 5-star reviews. The results suggest that new forms of customer communication on the Internet have …
Persistent link: https://www.econbiz.de/10013237283
improvement in a book's reviews leads to an increase in relative sales at that site, and 3) the impact of 1-star reviews is … greater than the impact of 5-star reviews. The results suggest that new forms of customer communication on the Internet have …
Persistent link: https://www.econbiz.de/10012468546
sites. We argue that our methodology of comparing the sales and reviews of a given book across Internet retailers allows us …, albeit somewhat expensive component of Internet retail strategies. In this paper, we characterize reviewer behavior at two … popular Internet sites and examine the effect of consumer reviews on firms' sales. We use publicly available data from the two …
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