The Effect of Word of Mouth on Sales : Online Book Reviews
Year of publication: |
[2021]
|
---|---|
Authors: | Chevalier, Judith A. ; Mayzlin, Dina |
Publisher: |
[S.l.] : SSRN |
Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Buch | Book | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Series: | NBER Working Paper ; No. w10148 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 2003 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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