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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing; Wu, Luorong; Shin, Joongwon; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 5, pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
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When organic food choices shape subsequent food choices : the interplay of gender and health consciousness
Shin, Joongwon; Mattila, Anna S. - In: International journal of hospitality management 76 (2019) 1, pp. 94-101
Persistent link: https://www.econbiz.de/10011981836
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When pizza doesn't sound as good as usual : restrained versus unrestrained eaters' responses to gluten-free menu items
Shin, Joongwon; Mattila, Anna S. - In: Cornell hospitality quarterly : CQ 59 (2018) 4, pp. 397-410
Persistent link: https://www.econbiz.de/10011943080
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So private, yet so public : the impact of spatial distance, other diners, and power on solo dining experiences
Hwang, Yoo Hee; Shin, Joongwon; Mattila, Anna S. - In: Journal of business research : JBR 92 (2018), pp. 36-47
Persistent link: https://www.econbiz.de/10011925258
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In search of diners responsive to health cues : insights from U.S. consumers
Shin, Joongwon; Mattila, Anna S. - In: International journal of hospitality management 82 (2019), pp. 260-269
Persistent link: https://www.econbiz.de/10012121733
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Healthy taste of high status : signaling status at restaurants
Shin, Joongwon; Mattila, Anna S. - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10012158120
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Sustainable business-and-industry foodservice : consumers' perception and willingness to pay a premium in South Korea
Kim, So-yŏng; Yoon, Jihyun; Shin, Joongwon - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 648-669
Persistent link: https://www.econbiz.de/10011326573
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Diners' responses to talent vs. effort of restaurant employees
Hwang, Yoo Hee; Shin, Joongwon - In: International journal of hospitality management 96 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012585668
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Dining alone? Solo consumers’ self-esteem and incidental similarity
Shin, Joongwon; Hwang, Yoohee; Mattila, Anna S. - In: Journal of Services Marketing 32 (2018) 6, pp. 767-776
Purpose: Though social trends are driving consumers toward solo consumption of various services, many are reluctant to do so. There is little guidance for service providers as to how to effectively induce solo consumption. This study aims to examine the joint effect of self-esteem and an...
Persistent link: https://www.econbiz.de/10012077185
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Sustainable business-and-industry foodservice
Kim, Soyoung; Yoon, Jihyun; Shin, Joongwon - In: International Journal of Contemporary Hospitality Management 27 (2015) 4, pp. 648-669
Purpose This study aimed to investigate consumers’ perception on sustainable business-and-industry (B&I) foodservice and their willingness to pay a premium for it. Design/methodology/approach An online survey was conducted. Among the 978 respondents, a total of 548 respondents who used B&I...
Persistent link: https://www.econbiz.de/10014764807