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Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto; Freytag, Per V.; Ingstrup, Mads Bruun - In: Industrial marketing management : the international … 105 (2022), pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
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Reconsidering outsourcing solutions
Freytag, Per V.; Clarke, Ann Højbjerg; Rostgaard … - In: European management journal 30 (2012) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10009522409
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Monitoring segmented markets : relational and transactional perspectives
Clarke, Ann Højbjerg; Freytag, Per V. - In: Business-to-business marketing management : strategies, …, (pp. 89-118). 2012
Persistent link: https://www.econbiz.de/10009532787
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Organizing and strategizing in changing networks : contributions to theory, methodology and management
Freytag, Per V.; Munksgaard, Kristin B.; Clarke, Ann … - In: Industrial marketing management : the international … 58 (2016), pp. 4-10
Persistent link: https://www.econbiz.de/10011549355
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Special issue on IMP 2015
Freytag, Per V. (ed.); Munksgaard, Kristin (ed.);  … - Annual IMP Conference and Doctoral Colloquium <31., … - 2016
Persistent link: https://www.econbiz.de/10011549381
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Shaping business models through interaction : a sensemaking and sensegiving approach
Clarke, Ann Højbjerg; Freytag, Per V. - In: Handbook of research on business model innovation …, (pp. 1-21). 2023
Persistent link: https://www.econbiz.de/10014281776
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Knowledge intensive business service (KIBS) firms' use of visualization for customer participation and knowledge sharing during the service process
Clarke, Ann Højbjerg; Mortensen, Bo; Freytag, Per V. - In: Industrial marketing management : the international … 109 (2023), pp. 32-43
Persistent link: https://www.econbiz.de/10014282225
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New-buy situations and emerging public buying centers
Rostgaard Evald, Majbritt; Freytag, Per V.; Clarke, Ann … - In: Industrial marketing management : the international … 114 (2023), pp. 125-136
Persistent link: https://www.econbiz.de/10014433457
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Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg; Freytag, Per V. - In: The journal of business & industrial marketing 38 (2023) 4, pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
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Customer portfolios : challenges of internal and external alignment
Clarke, Ann Højbjerg; Freytag, Per V.; Zolkiewski, Judith - In: The IMP journal 11 (2017) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10011895878