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Virtual tourist motivation : the differences between virtual tourism and on-site tourism
Yang, Ting-Ting
;
Ruan, Wen-Qi
;
Li, Yong-Quan
;
Zhang, …
- In:
Tourism review
78
(
2023
)
5
,
pp. 1280-1297
Persistent link: https://www.econbiz.de/10014381110
Saved in:
2
Would you enjoy virtual travel? : the characteristics and causes of virtual tourists’ sentiment under the influence of the COVID-19 pandemic
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Liu, …
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013194446
Saved in:
3
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
4
A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
Saved in:
5
How does authenticity enhance flow experience through perceived value and involvement : the moderating roles of innovation and cultural identity
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 710-728
Persistent link: https://www.econbiz.de/10012179460
Saved in:
6
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Saved in:
7
Does live performance play a critical role in building destination brand equity : a mixed-method study of "Impression Dahongpao"
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012434229
Saved in:
8
Restoration path of small tourism enterprise managers' confidence in the COVID-19 period
Ruan, Wen-Qi
;
Yang, Ting-Ting
;
Zhang, Shu-Ning
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10013352861
Saved in:
9
How to avoid the cultural distortion risk at heritage sites? : a configuration analysis perspective
Zhang, Shu-Ning
;
Ruan, Wen-Qi
;
Li, Yong-Quan
;
Li, Rui
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
6
,
pp. 1490-1510
Persistent link: https://www.econbiz.de/10014582530
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10
How B&B experience affects customer value cocreation under the social servicescape : an emotional psychological perspective
Wang, Mei-Yu
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
Tourism review
78
(
2023
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10014235260
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