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Speaking candidly : how managers' political stances affect consumers' brand attitudes

Leak, Roland L.; Woodham, Omar P.; McNeil, Kimberly R. - In: The journal of product & brand management 24 (2015) 5, pp. 494-503

Persistent link: https://www.econbiz.de/10011443031

Overcoming the "recency trap" in customer relationship management

Neslin, Scott A.; Taylor, Gail Ayala; Grantham, Kimberly D. - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 320-337

Persistent link: https://www.econbiz.de/10009747845

“Did you hear what Tommy Hilfiger said?” Urban legend, urban fashion and African‐American generation Xers

McNeil, Kimberly R.; Johnson, Olenda E.; Johnson, Ann Y. - In: Journal of Fashion Marketing and Management: An … 5 (2001) 3, pp. 234-240

The purpose of this study is to examine the influence of an urban folktale on the purchasing intentions and buying behaviour of the consumer. Specifically, it examines a rumour involving fashion designer Tommy Hilfiger, in which he purportedly made disparaging statements about...

Persistent link: https://www.econbiz.de/10014868298

Racial oppression and racial projects in consumer markets : a racial formation theory approach

Crockett, David - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10013253553

Paths to respectability : consumption and stigma management in the contemporary black middle class

Crockett, David - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 554-581

Persistent link: https://www.econbiz.de/10011755405

Felt discrimination increases offensiveness of stereotyped out-group depictions

Leak, Roland L.; Woodham, Omar P.; Stone, George W. - In: The journal of consumer marketing 32 (2015) 1, pp. 26-33

Persistent link: https://www.econbiz.de/10010529998

Toward a global consumer "eco-orientation" model : a cross-national perspective

Stone, George W.; Silver Coley, Linda; Leak, Roland L. - In: Journal of international consumer marketing 26 (2014) 4, pp. 311-328

Persistent link: https://www.econbiz.de/10010400569

Students' evaluation of teaching : concerns of item diagnosticity

Madden, Thomas Justin; Dillon, William R.; Leak, Roland L. - In: Journal of marketing education : JME 32 (2010) 3, pp. 264-274

Persistent link: https://www.econbiz.de/10008758007

I know what I like, I like what I know : how breadth of brand experience and cognitive effort influence brand switching

Woodham, Omar P.; Hamilton, Mitchell L.; Leak, Roland L. - In: Journal of marketing theory and practice 25 (2017) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10011702415

Impact of consumer perceptions of industry corruption on the choice to engage a financial advisor : does gender matter?

Winchester, Danielle D.; Leak, Roland L.; McCoy, Nicole R. - In: Financial services review : the journal of individual … 30 (2022) 3, pp. 179-190

Persistent link: https://www.econbiz.de/10014501214