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The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes
Tocila, Tudor; Cara, Corina - In: International Journal of Business and Economic Sciences … 9 (2016) 2, pp. 59-64
a branded cosmetic treatment. Measurements included endorsers' perceived credibility and changes in affective, cognitive … affected by perceived credibility, closely followed by the change in affective attitude and the change in cognitive attitude … cosmetic treatments. The attitude structure in this study specifies three distinct components: the affective, the behavioural …
Persistent link: https://www.econbiz.de/10011932768
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The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers
Abrudan, Ioana-Nicoleta; Plăiaș, Ioan; Dabija, Dan … - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 536-552
loyalty, mediated by satisfaction (affective loyalty) and conative loyalty. The authors aim to investigate, using a …
Persistent link: https://www.econbiz.de/10011724958
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Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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Examining the effect of school administrators' leadership skills on employees' work engagement
Abun, Damianus; Ballesteros, Jose Vallente A.; … - 2020
Persistent link: https://www.econbiz.de/10012591763
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More than just an angry face : a critical review and theoretical expansion of research on leader anger expression
Shao, Bo; Guo, Yongxing - In: Human relations : towards the integration of the social … 74 (2021) 10, pp. 1661-1687
Persistent link: https://www.econbiz.de/10012610753
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The role of hedonic features on use and continuous use of mobile retail apps
Olaleye, Sunday Adewale; Ukpabi, Dandison C.; Sanusi, … - In: International journal of business excellence : IJBEX 27 (2022) 1, pp. 75-93
Persistent link: https://www.econbiz.de/10013252884
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Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne; Zhu, Xiajing; Yuan, Yige; Teng, Lefa - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
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"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul - In: The future opportunities and challenges of business in …, (pp. 77-80). 2020
Persistent link: https://www.econbiz.de/10012310734
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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The influence of brand romance on Iranian youths' loyalty towards fast-moving consumer goods
Khazaei, Amir; Hanifi, Farhad; Taghipourian, Mohammad Javad - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10012257955