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78
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Handbook of research on new product development
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
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Special issue: new technologies in marketing
Hoffman, Donna L.
(
ed.
);
Moreau, C. Page
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012794768
Saved in:
2
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
3
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
-
2011
Persistent link: https://www.econbiz.de/10009357357
Saved in:
4
Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
Saved in:
5
The downstream consequences of problem-solving mindsets : how playing with LEGO influences creativity
Moreau, C. Page
;
Engeset, Marit Gundersen
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011450351
Saved in:
6
Reality check : infusing ecological value into academic marketing research : editorial
Heerde, Harald J. van
;
Moorman, Christine
;
Moreau, C. Page
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012485579
Saved in:
7
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
8
Product aesthetics and the self
Herd, Kelly B.
;
Moreau, C. Page
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 287-298)
.
2016
Persistent link: https://www.econbiz.de/10011593205
Saved in:
9
The paradigm shift from producer to consumer innovation : implications for consumer research
Moreau, C. Page
;
Franke, Nikolaus
;
Hippel, Eric von
- In:
Handbook of research on new product development
,
(pp. 81-99)
.
2019
Persistent link: https://www.econbiz.de/10012125066
Saved in:
10
Marketing in the health care sector : disrupted exchanges and new research directions
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014582806
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