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Meassevuring e-service quality, satisfaction and loyalty of customer in the online channel of the modern retail

Veloso, Cláudia Miranda; Magueta, Daniel; Sousa, Bruno; … - In: Inventi impact: retailing & consumer services (2021) 1, pp. 28-42

Persistent link: https://www.econbiz.de/10012601930

The role of health marketing in the dissemination of AI and ML application in preventive health

Moura, Letícia; Sousa, Bruno; Veloso, Cláudia Miranda - In: AI innovation in services marketing, (pp. 81-109). 2024

Persistent link: https://www.econbiz.de/10014557930

Assessment of the quality of the service perceived in specific contexts of management of a family business

Igreja, Carla Martins; Sousa, Bruno; Silva, Tiago; … - In: Journal of family business management : JFBM 12 (2022) 3, pp. 538-554

Persistent link: https://www.econbiz.de/10013536326

"The dark side of the brand" and brand hate : a review and future research agenda

Walter, Cícero Eduardo; Vale, Vera Teixeira; … - In: Administrative Sciences : open access journal 13 (2023) 11, pp. 1-19

The present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers concerning a certain brand, whose...

Persistent link: https://www.econbiz.de/10014449817

The importance of internal marketing in achieving job satisfaction and organizational success

Neves, Miguel Silva; Gonçalves, Joana Sobreiro; Sousa, … - In: Building sustainable human resources management …, (pp. 254-274). 2024

Persistent link: https://www.econbiz.de/10014527264

Towards a framework for the global wine tourism system

Santos, Vasco; Ramos, Paulo; Sousa, Bruno; Valeri, Marco - In: Journal of organizational change management 35 (2022) 2, pp. 348-360

Persistent link: https://www.econbiz.de/10013165079

The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal

Soares, Daniela Braga; Sousa, Bruno - In: International review on public and non-profit marketing 19 (2022) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10013168343

The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective

Boas, Vânia Vilas; Sousa, Bruno - In: International journal of electronic customer … 13 (2021) 2, pp. 166-185

Persistent link: https://www.econbiz.de/10012939798

Understanding the brand management and rebranding processes in specific contexts of medical tourism

Alves, Gisela Maria; Sousa, Bruno; Belino, Maria - In: New techniques for brand management in the healthcare sector, (pp. 124-141). 2021

Persistent link: https://www.econbiz.de/10012515903

Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry

Lourenço, Vera Lúcia; Catarino, André; Fonseca, … - In: Building consumer-brand relationship in luxury brand …, (pp. 158-177). 2021

Persistent link: https://www.econbiz.de/10012517962