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The roles of corporate societal marketing on brand recall and evaluation : a focus on small- and medium-sized exporters
Oh, Han-Mo - In: Journal of international trade & commerce 15 (2019) 4, pp. 145-155
Persistent link: https://www.econbiz.de/10012546712
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Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 4, pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
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Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 1, pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
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Examining a model of success in export relationship marketing : evidence from Korean exporters
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 1, pp. 119-133
Persistent link: https://www.econbiz.de/10011795394
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The role of indirect customer management in export relationship marketing : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 4, pp. 163-176
Persistent link: https://www.econbiz.de/10011796288
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Market value creation through international expansions : evidence from Fortune Global 500 firms
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 6, pp. 157-167
Persistent link: https://www.econbiz.de/10011796897
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The effects of organizational learning on international growth : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 1, pp. 171-180
Persistent link: https://www.econbiz.de/10011797039
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Factors affecting firm value changes following foreign brand acquisitions : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10011798841
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The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers
Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 5, pp. 207-216
Persistent link: https://www.econbiz.de/10011800924
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Determinants of online shoppers' satisfaction in Korea
Kim, Minho; Oh, Han-Mo; McNiel, Ronald D. - In: Applied economics letters 15 (2008) 10/12, pp. 805-808
Persistent link: https://www.econbiz.de/10003785654