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Percentage Cost Discounts Alwa...
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Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010485899
Saved in:
2
Percentage cost discounts always beat percentage benefit bonuses : helping consumers evaluate nominally equivalent percentage changes
Mohan, Bhavya
;
Chandon, Pierre
;
Riis, Jason
-
2014
-
Rev. vers. of 2014/52/MKT
Persistent link: https://www.econbiz.de/10010489102
Saved in:
3
Note on measuring brand awareness, brand image, brand equity and brand value
Chandon, Pierre
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
Saved in:
4
Estimating food quantity : biases and remedies
Chandon, Pierre
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 323-341)
.
2010
Persistent link: https://www.econbiz.de/10003933305
Saved in:
5
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
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6
How package designe and packaged-based marketing claims to lead overeating
Chandon, Pierre
- In:
Applied economic perspectives and policy
25
(
2013
)
1
,
pp. 7-31
Persistent link: https://www.econbiz.de/10009732022
Saved in:
7
Personal reflections on conducting societally impactful research
Chandon, Pierre
- In:
Journal of public policy & marketing
43
(
2024
)
3
,
pp. 212-214
Persistent link: https://www.econbiz.de/10014635416
Saved in:
8
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
9
Quantity and salience biases in inventory estimation
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826135
Saved in:
10
Measuring purchase intentions : a generalization of mere measurement effects and extension to self-generated validity effects
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826525
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