Schögel, Marcus; Lienhard, Severin - In: Marketing Review St.Gallen 37 (2020) 1, pp. 38-47
The check-out process is one of the biggest pain points in shopping. While Apple is the pioneer in cashierless shopping, several other corporations have initiated first concepts during the last months. Innovative, IoT-driven businesses like Amazon Go or Avec Box are trying to improve the...