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Contemporary communication model of consumer behaviour of Generation C

Vuković, Dijana; Kocijan, Samanta; Žunac, Ana Globočnik - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 329-340

Fast network communication has been manifested in recent years as an indispensable result of constant network … connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social … consumerist, this kind of communication is very often based on buying and using certain products, which gives its participants the …

Persistent link: https://www.econbiz.de/10015052854

The role of targeted communication and contagion in product adoption

Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 961-976

Persistent link: https://www.econbiz.de/10003791496

The structure of online consumer communication networks

Harmsen- van Hout, Marjolein J. W.; Herings, Peter … - 2010

Persistent link: https://www.econbiz.de/10003953913

The structure of online consumer communication networks

Harmsen- van Hout, Marjolein J. W.; Herings, Peter … - 2006

Persistent link: https://www.econbiz.de/10003383590

The dark side of sponsoring and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?

Sachse, Manuela; Drengner, Jan - In: Stand und Perspektiven der Eventforschung, (pp. 37-58). 2010

Persistent link: https://www.econbiz.de/10008654337

Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models

Hildebrand, Christian - 2012

Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...

Persistent link: https://www.econbiz.de/10009664307