Word-of-mouth communication and price as a signal of quality
Year of publication: |
1994
|
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Authors: | Kennedy, Peter W. |
Published in: |
The economic record : er. - Richmond, Victoria : Wiley Publishing Asia, ISSN 0013-0249, ZDB-ID 203689-7. - Vol. 70.1994, 211, p. 373-380
|
Subject: | Preismanagement | Pricing strategy | Produktqualität | Product quality | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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