Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10014582620
Persistent link: https://www.econbiz.de/10012618951
Persistent link: https://www.econbiz.de/10012181037
Persistent link: https://www.econbiz.de/10014369642
Persistent link: https://www.econbiz.de/10012513319
Persistent link: https://www.econbiz.de/10011820550
Purpose: The purpose of this paper is to investigate and test the role of religio-centric product strategy (RPS) in mediating the relationship among marketing innovativeness (MI), market sensing capability (MSC), customer relationship management capability (CRMC) and brand management capability...
Persistent link: https://www.econbiz.de/10012413458
Purpose: This paper aims to increase knowledge about awareness and intention to choose the halal products. This study assessed the effect of intrinsic religiosity and knowledge of halal products on the awareness and purchase intention of halal products. This study also investigated and examined...
Persistent link: https://www.econbiz.de/10012075668