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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Impact of pricing and outsourcing models on Indian information technology service outsourcing
Jain, Daisy Mathur; Khurana, Reema - In: Benchmarking : an international journal ; BIJ 22 (2015) 4, pp. 610-623
Persistent link: https://www.econbiz.de/10011309115
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Menu costs and the bullwhip effect : supply chain implications of dynamic pricing
Bray, Robert L.; Stamatopoulos, Ioannis - In: Operations research 70 (2022) 2, pp. 748-765
Persistent link: https://www.econbiz.de/10013365772
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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas (ed.); Liozu, Stephan (ed.) - 2018 - Second edition
Persistent link: https://www.econbiz.de/10013547377
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Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003389048
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Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van (contributor) - 2006
Annotation Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operators internal process, it is now extended taking into account the...
Persistent link: https://www.econbiz.de/10013520849
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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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The adoption of strategic pricing by industrial service firms
Indounas, Kostis - In: The journal of business & industrial marketing 30 (2015) 5, pp. 521-535
Persistent link: https://www.econbiz.de/10011339892
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Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas (contributor) - In: Industrial marketing management : the international … 47 (2015), pp. 4-74
Persistent link: https://www.econbiz.de/10011313570