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Educating customers : its impact on consumer trust and implications for management consulting
Eisingerich, Andreas B (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003324852
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Managing service innovation and interorganizational relationships for firm performance : to commit or diversify?
Eisingerich, Andreas B; Rubera, Gaia; Seifert, Matthias - In: Journal of service research : JSR 11 (2008/09) 4, pp. 344-356
Persistent link: https://www.econbiz.de/10003853557
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How can clusters sustain performance? : the role of network strength, network openness, and environmental uncertainty
Eisingerich, Andreas B; Bell, Simon J.; Tracey, Paul - In: Research policy : policy, management and economic … 39 (2010) 2, pp. 239-253
Persistent link: https://www.econbiz.de/10003955368
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Doing good and doing better despite negative information? : the role of corporate social responsibility in consumer resistance to negative information
Eisingerich, Andreas B; Rubera, Gaia; Seifert, Matthias; … - In: Journal of service research : JSR 14 (2011) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10008826886
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Perceived service quality and custumer trust : does enhancing customers' service knowledge matter?
Eisingerich, Andreas B; Bell, Simon J. - In: Journal of service research : JSR 10 (2007/08) 3, pp. 256-268
Persistent link: https://www.econbiz.de/10003705597
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Drivers of brand commitment : a cross-national investigation
Eisingerich, Andreas B; Rubera, Gaia - In: Journal of international marketing 18 (2010) 2, pp. 64-79
Persistent link: https://www.econbiz.de/10003982248
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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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Effective judgmental forecasting in the context of fashion products
Seifert, Matthias; Siemsen, Enno; Hadida, Allègre L.; … - In: Journal of operations management 36 (2015), pp. 33-45
Persistent link: https://www.econbiz.de/10011308422
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How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...
Ren, Shengce; Eisingerich, Andreas B; Tsai, Huei-Ting - In: International business review : the official journal of … 24 (2015) 4, pp. 642-651
Persistent link: https://www.econbiz.de/10011317135