Drivers of brand commitment : a cross-national investigation
Andreas B. Eisingerich and Gaia Rubera
| Year of publication: |
2010
|
|---|---|
| Authors: | Eisingerich, Andreas B ; Rubera, Gaia |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 18.2010, 2, p. 64-79
|
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982248