Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Essential guide to marketing p...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
12,719
Marketing management
12,596
Marketing
4,841
Consumer behaviour
2,747
Konsumentenverhalten
2,744
Relationship marketing
1,785
Beziehungsmarketing
1,772
USA
1,533
Brand management
1,435
Markenführung
1,427
United States
1,403
Internet marketing
1,325
Online-Marketing
1,307
Theorie
1,294
Theory
1,284
Strategisches Management
1,116
Unternehmenserfolg
1,059
Firm performance
1,041
Werbung
972
Electronic Commerce
937
Internationales Marketing
898
Innovation
876
Strategic management
865
Marktforschung
766
International marketing
745
Social Web
742
Social web
742
Advertising
703
Verbraucherverhalten
692
KMU
661
SME
659
Markenimage
644
Management
629
Markenartikel
622
Brand image
618
Internet
556
Marketingtheorie
554
Marketing theory
551
Market research
547
Innovationsmanagement
507
more ...
less ...
Online availability
All
Undetermined
4,344
Free
1,598
Type of publication
All
Book / Working Paper
12,773
Article
8,539
Journal
161
Other
2
Type of publication (narrower categories)
All
Article in journal
6,886
Aufsatz in Zeitschrift
6,886
Aufsatz im Buch
1,354
Book section
1,354
Collection of articles of several authors
877
Sammelwerk
877
Lehrbuch
659
Aufsatzsammlung
642
Graue Literatur
609
Non-commercial literature
609
Textbook
587
Hochschulschrift
525
Case study
398
Fallstudie
398
Working Paper
370
Arbeitspapier
367
Thesis
353
Konferenzschrift
313
Bibliographie
273
Dissertation u.a. Prüfungsschriften
272
Ratgeber
164
Guidebook
157
Reprint
144
research-article
141
Glossar enthalten
137
Glossary included
137
Conference proceedings
130
Handbook
98
Handbuch
98
Collection of articles written by one author
79
Sammlung
79
Conference paper
63
Konferenzbeitrag
63
Bibliografie
59
Fallstudiensammlung
55
Bibliografie enthalten
49
Bibliography included
49
Wörterbuch
49
Amtsdruckschrift
38
Government document
38
more ...
less ...
Language
All
English
German
19,503
Undetermined
999
French
507
Polish
98
Russian
38
Dutch
30
Swedish
29
Spanish
25
Hungarian
24
Ukrainian
16
Italian
14
Portuguese
10
Bulgarian
9
Romanian
5
Slovak
3
Turkish
3
Danish
2
Finnish
2
Croatian
2
Macedonian
2
Valencian
1
Czech
1
Estonian
1
Kazakh
1
Multiple languages
1
Nepali
1
Norwegian
1
Slovenian
1
Serbian
1
Chinese
1
more ...
less ...
Author
All
Kotler, Philip
158
Sheth, Jagdish N.
71
Kumar, V.
65
Keller, Kevin Lane
50
McDonald, Malcolm
46
Aaker, David A.
44
Kitchen, Philip J.
41
Homburg, Christian
39
Kerin, Roger A.
35
Malhotra, Naresh K.
34
Solomon, Michael R.
34
Armstrong, Gary
33
Blythe, Jim
33
Piercy, Nigel
32
Bruhn, Manfred
31
Vrontis, Demetris
30
Peter, Jerome Paul
29
Tadajewski, Mark
29
Balmer, John M. T.
28
Chaffey, Dave
28
Day, George S.
28
Kotabe, Masaaki
28
Hair, Joseph F.
26
Lindgreen, Adam
26
Baker, Michael John
25
Grönroos, Christian
25
Melewar, T. C.
25
O'Cass, Aron
25
Rajagopal
25
Schultz, Don E.
25
Fill, Chris
24
Hinson, Robert
24
Palmatier, Robert W.
24
Gilmore, Audrey
23
Hartley, Steven W.
23
Lancaster, Geoffrey
23
Levinson, Jay Conrad
23
Varadarajan, Rajan
23
Ferrell, Odies C.
22
Foxall, Gordon R.
22
more ...
less ...
Institution
All
American Marketing Association
73
Springer Fachmedien Wiesbaden
33
OECD
28
RWTH Aachen
24
European Society for Opinion and Marketing Research
23
Edward Elgar Publishing
20
Springer International Publishing
20
IGI Global
19
Verlag Dr. Kovač
15
NetLibrary, Inc
11
Harvard Graduate School of Business Administration
10
Information Resources Management Association
9
National Bureau of Economic Research
9
AMACOM
8
Chartered Institute of Marketing
8
Books on Demand GmbH <Norderstedt>
7
Organisation for Economic Co-operation and Development
7
American Management Association
6
Chartered Institute of Marketing <London>
6
De Gruyter Oldenbourg
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Academy of Marketing Science
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
IMP Group
5
Internationales Arbeitsamt
5
Technische Universität Dresden
5
European Marketing Academy
4
Great Britain / Office of Gas and Electricity Markets
4
INSEAD
4
Institute of Leadership and Management <London>
4
International Federation for Information Processing
4
Macquarie University / Department of Economics
4
UNCTAD
4
Walter de Gruyter GmbH & Co. KG
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Arbeitsgemeinschaft für Marketing
3
Bundesverband Materialwirtschaft, Einkauf und Logistik
3
College of Commerce <Chicago, Ill.>
3
Cornell University / Department of Agricultural Economics
3
more ...
less ...
Published in...
All
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
269
SpringerLink / Bücher
244
Journal of strategic marketing
194
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
112
Journal of marketing communications
106
Journal of marketing
100
Springer eBook Collection
99
Marketing intelligence & planning
88
Journal of retailing and consumer services
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
European Journal of Marketing
69
Marketing Intelligence & Planning
68
Springer eBook Collection / Business and Management
66
The journal of brand management : an international journal
63
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
56
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Premier reference source
43
International journal of technology marketing : IJTMkt
42
Edward Elgar E-Book Archive
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Psychology & marketing
40
AMS review : official publication of the Academy of Marketing Science
38
Marketing letters : a journal of research in marketing
37
Springer eBook Collection / Business and Economics
37
International journal of internet marketing and advertising : IJIMA
36
Research
36
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
15,126
USB Cologne (EcoSocSci)
6,083
Other ZBW resources
249
EconStor
11
BASE
5
USB Cologne (business full texts)
1
Showing
1
-
10
of
21,475
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003401829
Saved in:
2
Creating customer value through strategic marketing planning : a management approach
Nijssen, E. J.
;
Nijssen, Edwin Jacob
;
Frambach, Ruud T.
-
2001
Persistent link: https://www.econbiz.de/10001525390
Saved in:
3
The marketing plan
Cohen, William A.
-
2005
-
4th ed.
Persistent link: https://www.econbiz.de/10004001317
Saved in:
4
The marketing plan
Cohen, William A.
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004344108
Saved in:
5
The marketing plan
Cohen, William A.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10004404131
Saved in:
6
Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō
;
Noguchi, Kōichirō
;
Plenert, Gerhard …
-
2018
Persistent link: https://www.econbiz.de/10011672065
Saved in:
7
Essential guide to marketing planning
Wood, Marian Burk
-
2017
-
Fourth edition
Persistent link: https://www.econbiz.de/10011576010
Saved in:
8
Marketing planning by design : systematic planning for successful marketing strategy
Strauß, Ralf
-
2008
Persistent link: https://www.econbiz.de/10004928970
Saved in:
9
The marketing director's handbook : the definitive guide to superior marketing for business and boardroom success
Arnold, Tim
;
Tomlinson, Guy
-
2008
Persistent link: https://www.econbiz.de/10004945149
Saved in:
10
Corporate Marketing Planning
Brion, John M.
-
1967
Persistent link: https://www.econbiz.de/10000630239
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
