Essential guide to marketing planning
Marian Burk Wood
| Year of publication: |
2010 ; 2nd ed
|
|---|---|
| Authors: | Wood, Marian Burk |
| Publisher: |
Harlow [u.a.] : Financial Times/Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Marketingkonzept |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 303 p. ill. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index. - Formerly CIP Uk Nebent.: Marian Burk Wood's essential guide to marketing planning |
| ISBN: | 978-0-273-72576-3 ; 0-273-72576-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481970