The majority of service providers have recognized the need to develop innovative services that meet sophisticated … customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and … products rather than services. However, research in service related innovation activities is highly rewarding, as the service …

services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across … services across different geographical areas in Asia. Students will find it interesting to compare and contrast different … markets covering important aspects related to services …

Services are transforming OECD economies on a massive scale, but are still impeded by regulations and policies that …