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Bridging the gap between advertising academia and practice
Christodoulides, George (ed.); Stathopoulou, Anastasia (ed.) - ICORIA <14., 2015, London> - 2017
Persistent link: https://www.econbiz.de/10011515220
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A multi-stakeholder view of social media as a supporting tool in higher education : an educator-student perspective
Stathopoulou, Anastasia; Siamagka, Nikoletta-Theofania; … - In: European management journal 37 (2019) 4, pp. 421-431
Persistent link: https://www.econbiz.de/10012063224
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Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia; Borel, Laurence; … - In: Psychology & marketing 34 (2017) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
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What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas; Christodoulides, George; Semaan, Rania W. - In: Journal of business research : JBR 177 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014550972
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Socio-cognitive determinants of consumers’ support for the fair trade movement
Chatzidakis, Andreas; Kastanakis, Minas; Stathopoulou, … - In: Journal of business ethics : JOBE 133 (2016) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10011432812
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption
Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 102 (2019), pp. 298-312
Persistent link: https://www.econbiz.de/10012104013
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The price of social status desire and public self-consciousness in luxury consumption
Balabanis, George; Stathopoulou, Anastasia - In: Journal of business research : JBR 123 (2021), pp. 463-475
Persistent link: https://www.econbiz.de/10012435345
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The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 69 (2016) 12, pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
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Conceptualising and Categorizing the Development of Relationships in Hedonic Services
Stathopoulou, Anastasia - 2010
This paper develops a theoretical framework on the developmental process of relationships in hedonic services. Drawing on existing literature and new qualitative evidence it was found that the building of relationships varies across different types of services. This paper focuses on hedonic...
Persistent link: https://www.econbiz.de/10013142517