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The view beyond the corner office : thoughts on an interdisciplinary theory of international corporate communications
Sievert, Holger - In: Communication and leadership in the 21st century : the …, (pp. 66-81). 2008
Persistent link: https://www.econbiz.de/10003780573
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Reporting (in) Europe : heuristic remarks on old and new research on "European journalism"
Sievert, Holger - In: Communication and leadership in the 21st century : the …, (pp. 98-124). 2008
Persistent link: https://www.econbiz.de/10003780579
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Business knowledge as a limited success factor for communication managers : results of a survey in the German-speaking context
Sievert, Holger; Rademacher, Lars; Weber, Anna - In: The management game of communication, (pp. 3-21). 2016
Persistent link: https://www.econbiz.de/10011568161
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Towards a societal discourse with the government? : a comparative content analysis on the development of social media communication by the British, French and German national gover...
Sievert, Holger; Lessmann, Carolin; Henneboehl, Jonas - In: How strategic communication shapes value and innovation …, (pp. 69-89). 2017
Persistent link: https://www.econbiz.de/10011867664
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How (social) media can change "change" in organizations
Sievert, Holger; Nelke, Astrid - In: Handbook of social media management : value chain and …, (pp. 59-72). 2013
Persistent link: https://www.econbiz.de/10009762898
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The great wall within companies : why general managers and communications responsibles in business life often do not understand each other
Houben, Anabel; Sievert, Holger; Westermann, Arne - In: Communication and leadership in the 21st century : the …, (pp. 170-188). 2008
Persistent link: https://www.econbiz.de/10003780600
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Leading (in) communications? : an empirical analysis of the German situation in PR managers' training and executive education
Sievert, Holger; Westermann, Arne - In: Communication and leadership in the 21st century : the …, (pp. 220-232). 2008
Persistent link: https://www.econbiz.de/10003780610
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Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Professio...
Sievert, Holger - 2010
This paper examines the perception of the role of those who work in communications, and notes that many PR professionals have qualifications in backgrounds which do not neccesarily relate to pure PR work. It discusses new qualifications in Germany which provide an opportunity for all those...
Persistent link: https://www.econbiz.de/10014197614
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Teaching an Old Dog New Tricks : Suggestions of Criteria for the Choice of Further Training Opportunities Within and Outside of Colleges (Was Hänschen nicht lernt, kann Hans immer...
Sievert, Holger - 2010
The old saying goes you can't teach an old dog new tricks - whatever we don't learn in our youth will be impossible to learn later in life. However, for today's PR sector this is certainly not the case. This paper examines the availability of further vocational training in this area, and the...
Persistent link: https://www.econbiz.de/10014197617