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Marketing Research Education i...
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Malhotra, Naresh K.
58
Bhatnagar, Vishal
27
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Vasarhelyi, Miklos A.
25
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24
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Wedel, Michel
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Shi, Yong
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Dubey, Rameshwar
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Gustafsson, Anders
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Huber, Frank
15
Leeflang, Peter
15
Li, Gang
15
Li, Xin
15
McDaniel, Carl D.
15
Rita, Paulo
15
Veldkamp, Laura
15
Aaker, David A.
14
DeSarbo, Wayne
14
Delen, Dursun
14
Eisend, Martin
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Farboodi, Maryam
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Giannone, Domenico
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Springer International Publishing
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Edward Elgar Publishing
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Bank für Internationalen Zahlungsausgleich / Irving Fisher Committee on Central Bank Statistics
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Journal of business research : JBR
195
Technological forecasting & social change : an international journal
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Journal of marketing research : JMR
176
International journal of market research : JMRS ; the journal of the Market Research Society
107
International journal of production research
99
European journal of operational research : EJOR
92
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82
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77
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74
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68
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Springer eBook Collection
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Journal of the Academy of Marketing Science
65
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
European Journal of Marketing
51
Marketing Intelligence & Planning
51
Information systems and e-business management : ISeB
49
International journal of market research
49
IEEE transactions on engineering management : EM
48
Marketing letters : a journal of research in marketing
48
Qualitative Market Research: An International Journal
48
Journal of marketing management : MM
44
International journal of production economics
43
Electronic commerce research
38
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Decision support systems : DSS ; the international journal
34
International journal of hospitality management
33
Premier reference source
33
Discussion papers / CEPR
32
International journal of accounting information systems
32
Journal of consumer behaviour : an international research review
32
Journal of emerging technologies in Accounting
32
Journal of marketing
31
Business horizons
30
Business process management journal
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ECONIS (ZBW)
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Other ZBW resources
708
EconStor
326
USB Cologne (EcoSocSci)
246
RePEc
64
BASE
42
OLC EcoSci
20
ArchiDok
8
USB Cologne (business full texts)
4
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date (oldest first)
1
Early validation of high-tech startups by using (big) data
Ahmed, Saad
;
Kjørstad, Marianne
;
Muller, Gerrit
; …
- In:
International journal of innovation management : IJIM
27
(
2023
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
Saved in:
2
Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany
;
Vayre, Jean-Sébastien
- In:
Journal of marketing analytics : JMA
3
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10011380425
Saved in:
3
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
4
The marketing data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
5
Uncovering the message from the mess of big data
Bendle, Neil T.
;
Wang, Xin
- In:
Business horizons
59
(
2016
)
1
,
pp. 115-124
Persistent link: https://www.econbiz.de/10011422876
Saved in:
6
Market research and the ethics of big data
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10009788919
Saved in:
7
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
Saved in:
8
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
9
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
10
Marketing research education in the Big Data era
Paas, Leo
- In:
International journal of market research
61
(
2019
)
3
,
pp. 233-235
Persistent link: https://www.econbiz.de/10012172197
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