Islam, Md. Zahidul; Low, Patrick; Hasan, Ikramul - In: Management decision : MD 51 (2013) 4, pp. 824-838
Purpose: This paper aims to examine the influence and applications of both the technology acceptance model (TAM) and the diffusion of innovation (DOI) model on the intention to use advanced mobile phone services (AMPS) among Bangladeshi users. It also seeks to examine the moderating role of...