Purpose: This study aims to identify factors affecting generation Z as the early adopters of mobile commerce (m-commerce). The research seeks to explore their behavioral intention to adopt m-commerce in India with consideration of gender differences while providing empirical validation for the...

Deteriorating environmental quality is harming the planet, people and profit, which are the key elements of triple bottom line. Today, business organizations have understood the necessity of Green Supply Chain Management (GSCM) for environmental protection and have started practicing it....

Employers have recognized the relevance of employer branding in attracting, engaging and retaining talent. Previous research has suggested that employer branding is helpful in creating a better image of an organization in the minds of the existing or target employees. This study identifies the...