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ECONIS (ZBW)
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1
The product life cycle revisited : an integrative review and research agenda
Iveson, Abbie
;
Hultman, Magnus
;
Davvetas, Vasileios
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 467-499
Persistent link: https://www.econbiz.de/10013173437
Saved in:
2
The information paradox in internationalization : can ignorance ever be bliss? : evidence from emerging market SME managers
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
131
(
2021
),
pp. 268-277
Persistent link: https://www.econbiz.de/10012544970
Saved in:
3
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
4
Drivers and outcomes of political candidate image creation : The role of social media marketing
Hultman, Magnus
;
Ulusoy, Sera
;
Oghazi, Pejvak
- In:
Psychology & Marketing
36
(
2019
)
12
,
pp. 1226-1236
Persistent link: https://www.econbiz.de/10012189570
Saved in:
5
Strategic use of enterprise systems among service firms : antecedents and consequences
Mostaghel, Rana
;
Oghazi, Pejvak
;
Beheshti, Hooshang M.
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1544-1549
Persistent link: https://www.econbiz.de/10011298503
Saved in:
6
Adoption of enterprises systems and radio frequency identification among service firms
Mostaghel, Rana
;
Oghazi, Pejvak
;
Beheshti, Hooshang M.
; …
- In:
The service industries journal
32
(
2012
)
15
,
pp. 2435-2443
Persistent link: https://www.econbiz.de/10009693529
Saved in:
7
Supply chain integration and firm performance : an empirical study of Swedish manufacturing firms
Beheshti, Hooshang M.
;
Oghazi, Pejvak
;
Mostaghel, Rana
; …
- In:
Competitiveness review : an international business …
24
(
2014
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10010245978
Saved in:
8
Antecedents of technology-based self-service acceptance : a proposed model
Oghazi, Pejvak
;
Mostaghel, Rana
;
Hultman, Magnus
; …
- In:
Services marketing quarterly
33
(
2012
)
3
,
pp. 195-210
Persistent link: https://www.econbiz.de/10009583093
Saved in:
9
Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus
;
Skarmeas, Dionysis
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
Saved in:
10
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
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