The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers’ purchasing intentions and attitudes towards endorsed products. Our main interest is to...

Slovenian real estate market made an important progress in recent decade, after the independence, gained in 1992. The privatization that took part in 90's, contributed to the fact that over 90% of Slovenians live in their own dwellings. Prices of real estate property are already on European...

This chapter presents an exploratory study of discourses about private tutoring. Slovenia, as a young democracy just entering its third decade, is still struggling to embrace the free market economy. It has many grey areas with no or little tax regulation. Private tutoring has been widely...

Cuban tourism gained momentum after the USA relationship improvement. Marginalized country, mysterious and exotic, famous for excellent rum, nice tropical weather, sensual music and dance, famous cigars and resourcefully maintained classic cars, is now looking for investors in tourism...