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Social religiosity : concept and measurement across divergent cultures
Mathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 717-734
Persistent link: https://www.econbiz.de/10011478833
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Customer research : time for second thoughts
Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
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Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10011452312
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Using quantitative and mixed research methods in marketing : a meta-analytic approach
Jemna, Ligia Muntean - In: Acta Universitatis Danubius / Oeconomica 13 (2017) 4, pp. 201-223
Persistent link: https://www.econbiz.de/10012137017
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Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
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Alternative market research methods : market sensing
Longbottom, David (ed.); Lawson, Alison (ed.) - 2017
Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process...
Persistent link: https://www.econbiz.de/10011556475
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Is consumer psychology research ready for today's attention economy?
Romaniuk, Jenni; Nguyen, Cathy - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 909-916
Persistent link: https://www.econbiz.de/10011753471
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Methods in Consumer Research, Volume 1 : New Approaches to Classic Methods
Ares, Gastón (ed.); Varela, Paula (ed.) - 2018
Front Cover -- Methods in Consumer Research, Volume 1 -- Related Titles -- Methods in Consumer Research, Volume 1: New Approaches to Classic Methods -- Copyright -- Contents -- List of Contributors -- Preface -- I - Introduction -- 1 - Recent Advances in Consumer Science -- 1. CONSUMER SCIENCE:...
Persistent link: https://www.econbiz.de/10011841247
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173