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Are consumers more rational and informed purchasers during recession periods? : the role of private labels and retailing strategies
Puelles, Maria; Diaz-Bustamante, Mónica; Carcelén, Sonia - In: The international review of retail, distribution and … 26 (2016) 4, pp. 396-417
Persistent link: https://www.econbiz.de/10011594193
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Application of a new brand monitoring strategy to grocery products at a convenience store
Murahara, Akemi; Sandoh, Hiroaki - In: Marketing Intelligence & Planning 18 (2000) 2, pp. 87-95
At a store of chain retailers in Japan, a manager must select some new products from the list offered by the head office and, at the same time, he must determine which products should be replaced by the new products he selects. For the purpose of supporting such a decision, the authors have...
Persistent link: https://www.econbiz.de/10014945747
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Danone Branding Strategy in China
Melewar, T C; Badal, E; Small, J - 2005
This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....
Persistent link: https://www.econbiz.de/10009465504
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Transformation of rural market in Assam : issues and challenges
Bhattacharjee, Abhigyan - 2012
Persistent link: https://www.econbiz.de/10010510394
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Downsizing of fast moving consumer goods : perception & reaction of consumers
Sander, Matthias; Leibinger, Tina - 2020
Persistent link: https://www.econbiz.de/10012292617
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Products that flow : circular business models and design strategies for fast-moving consumer goods
Haffmans, Siem; Gelder, Marjolein van; Hinte, Ed van; … - 2018
PRODUCTS THAT FLOW is an unusual book about business and design, for it focuses on fast-moving consumer goods. Products that are not supposed to last and can be quite damaging to the environment. It concerns food, packaging, disposables, fashion and cheap gifts and gadgets.A large part of our...
Persistent link: https://www.econbiz.de/10011880598
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Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel; Díaz, Angel; Fernández-Moya, … - In: International journal of business excellence 12 (2017) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
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Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market
Saqib, Natasha; Shah, Ali M. - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10013367875
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Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin - 2022
Persistent link: https://www.econbiz.de/10013188011
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Displays in food retailing: An evaluation from a sales perspective
Diederichs, Lorenz; Göbl, Martin - In: Journal of Applied Leadership and Management 6 (2018), pp. 47-65
Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food … retailing. Therefore, its increasing usage and space allocation is not surprising. Although the promised sales increases of more … stores or if a more differentiated evaluation of displays in food retailing necessary. This paper addresses the benefits of …
Persistent link: https://www.econbiz.de/10012031336